Type:  Book Design


Rice is a pixel of culture. Rice constructs culture for each country consuming it. To honor rice cultures around the world and the farmers dedicated to cultivating rice, I handpicked each grain to make artworks for the book.

Proud to be

Silver star Miami Ad School Europe

The team behind

Art Director 

Bui Nhi 


Sergey Sidorov (Senior AD at

Saatchi & Saatchi Russia)


Bui Nhi

This is my book mock up – how i sell this idea to my teacher. After he gives it a go, it comes to long days picking rice grains.

After printing all the page, I bind pages together with Japanese binding method to make Rixel.

You can see the full book here.

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