Type: Book Design
Rice+Pixel=Rixel
Rice is a pixel of culture. Rice constructs culture for each country consuming it. To honor rice cultures around the world and the farmers dedicated to cultivating rice, I handpicked each grain to make artworks for the book.
Proud to be
Silver star Miami Ad School Europe
The team behind
Art Director
Bui Nhi
Mentors
Sergey Sidorov (Senior AD at
Saatchi & Saatchi Russia)
Illustrator
Bui Nhi
This is my book mock up – how i sell this idea to my teacher. After he gives it a go, it comes to long days picking rice grains.
After printing all the page, I bind pages together with Japanese binding method to make Rixel.
You can see the full book here.