Type: Integrated Campaign Client: Burger King
Reward a free Whopper to anyone who gives blood for good on Halloween.
Every Halloween, while millions of people frighten each other with fake blood for fun, there are still millions more needing fresh blood for life. In collaboration with the RedCross, Burger King turns the bloodiest season of the year into the season of collecting blood to save lives. For the first time in history, Burger King will reward a free Whopper to everyone who gives blood for good on
October 31st.
October 31st.
Proud to be
Bronze Pencil Youngone Award 2019
The team behind
Art Director
Bui Nhi ( Vu Phuong Thao )
Teko Mamaladze
Mentors
Pedro Sattin (Senior AD David)
Alvaro Palma (CD David)
Copy Writer
Bao Toan Tran Mai
Adarsh Manoharan
Outdoor Billboards
Print ads and billboards will invite people to donate their blood at their nearest
Burger King.
In-store Activation
A special booth installed in all Burger King’s restaurants where people can give blood for good and receive a free Whopper.
Partnership
On Netflix, characters from Halloween specials will call people not to waste blood for monsters after movies, spreading the campaign further.
Social Media
Let people show their proud moment of donation with a special Whopper bandage.
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