Type: Integrated Campaign Client: Burger King
Reward a free Whopper to anyone who gives blood for good on Halloween.
Every Halloween, while millions of people frighten each other with fake blood for fun, there are still millions more needing fresh blood for life. In collaboration with the RedCross, Burger King turns the bloodiest season of the year into the season of collecting blood to save lives. For the first time in history, Burger King will reward a free Whopper to everyone who gives blood for good on
Proud to be
Bronze Pencil Youngone Award 2019
The team behind
Bui Nhi ( Vu Phuong Thao )
Pedro Sattin (Senior AD David)
Alvaro Palma (CD David)
Bao Toan Tran Mai
Print ads and billboards will invite people to donate their blood at their nearest
A special booth installed in all Burger King’s restaurants where people can give blood for good and receive a free Whopper.
On Netflix, characters from Halloween specials will call people not to waste blood for monsters after movies, spreading the campaign further.
Let people show their proud moment of donation with a special Whopper bandage.