Type:  Integrated Campaign                         Client: Burger King

Reward a free Whopper to anyone who gives blood for good on Halloween.

Every Halloween, while millions of people frighten each other with fake blood for fun, there are still millions more needing fresh blood for life. In collaboration with the RedCross, Burger King turns the bloodiest season of the year into the season of collecting blood to save lives. For the first time in history, Burger King will reward a free Whopper to everyone who gives blood for good on
October 31st.

Proud to be

Bronze Pencil Youngone Award 2019

The team behind

Art Director 

Bui Nhi ( Vu Phuong Thao )

Teko Mamaladze


Pedro Sattin (Senior AD David)

Alvaro Palma (CD David)


Copy Writer

Bao Toan Tran Mai 

Adarsh Manoharan


Outdoor Billboards

Print ads and billboards will invite people to donate their blood at their nearest
Burger King.


In-store Activation

A special booth installed in all Burger King’s restaurants where people can give blood for good and receive a free Whopper.


On Netflix, characters from Halloween specials will call people not to waste blood for monsters after movies, spreading the campaign further.

Social Media

Let people show their proud moment of donation with a special Whopper bandage.

More projects

Meltdown Flags -
If Glacier Vanishes,
So Will We


Intergrated Campaign

Agent Orange -
The voice of a deformity legacy


Typopgraphy for good

Spotify -
Songs to measure your way


Intergrated Campaign