Type: Type design for Good
Agent Orange
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The voice of a deformed legacy
Agent Orange – the deadly herbicide used by the US during the Vietnam War, caused biological deformities for thousands of kids in Vietnam.
To give these victims a voice of hope, Monotype creates a new typeface which has body deformities just like them. We use the font seen on American airplanes from 1962 as the base font
Proud to be
Merit ADC Young one Award 2019
The team behind
Art Director
Bui Nhi
Gydient
Mentors
Michael Wilk
Sudarshan Waghmare
Patrik Hartmann
Copy Writer
Bao Toan Tran Mai
Adarsh Manoharan
The typeface’s story
To give these victims a voice of hope, Monotype
The Making of Agent Orange typeface
We start from the anatomy of Amarillo USAF, the font on the American AirForce planes that sprayed Agent Orange on Vietnam and try to distort the proportion of it in different ways.
Website
On the Agent Orange website, you can buy the font or buy merchandise to support victims. All funds raised from the campaign go in support of the Vietnam Association of Victims of Agent Orange.
Reaching out
Boarding passes and tags on all flights from Vietnam take Agent Orange typeface to the rest of the world.