Type: Intergrated Campaign Client: Durex
How do we show that disable people can have a healthy sex life
Most people have the misconception that physically disabled individuals lack the means to be sexually active or even seek pleasure for themselves, thereby judged regarding their needs and desires.
One reason for this is that most sex stores have toys on display that are modelled around popular porn stars and that sets the common expectations for healthy and attractive sexual well-being.
Durex wants to challenge this by introducing The Sexuall Collection, a diverse range of sex toys for everyone, inspired by or moulded on physically disabled individuals, empowering their sexual identity.
Proud to be
Working on this awesome brief
The team behind
Alvaro Palma (CD David)