Type:  Intergrated Campaign                        Client: Durex

How do we show that disable people can have a healthy sex life

Most people have the misconception that physically disabled individuals lack the means to be sexually active or even seek pleasure for themselves, thereby judged regarding their needs and desires.

One reason for this is that most sex stores have toys on display that are modelled around popular porn stars and that sets the common expectations for healthy and attractive sexual well-being.

Durex wants to challenge this by introducing The Sexuall Collection, a diverse range of sex toys for everyone, inspired by or moulded on physically disabled individuals, empowering their sexual identity.

Proud to be

Working on this awesome brief

The team behind

Art Director 

Bui Nhi 

Mentors

Alvaro Palma (CD David)

Copywriter

Noel Mathew

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