Type: Self-initiated project
How do we promote water from taps
Germans prefer bottled water over tap water, even though it’s not half as fresh as what comes out of the tap. This creates needless pollution and adds millions of plastic bottles to our landfills.
Proud to be
Toilet hopping around Hamburg
& Merit ADC Europe
The team behind
Art Director
Bui Nhi
Copywriter
Swarna Thomas
Our Execution
First we removed labels from popular water brands, dry them properly.
Then we went toilet-hopping around Hamburg and pasted water labels on taps in museums, cinemas, coffee shops, malls and even the official city authority’s office. We got politely escorted out by security guards only once. Phew.
Our Result
We came back to Hamburg administration center after a week and our labels and stickers are still there. Hurray Government officials.
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