Type: Integrated Campaign Client: Meter

If Glacier Vanishes,
So Will We

Meltdown Flags is a climate data campaign that visualizes glacier retreat by reducing the white in national flags—from 1995 to the projected 2050—highlighting the urgency of climate action.

Working with Serviceplan’s cross-functional, multicultural team, I helped bring the campaign to life by designing the press and NGO pitch deck and producing social media assets released throughout the campaign. I learned how to scale a design system across multiple touchpoints while preserving conceptual clarity. Collaborating closely with diverse teams taught me the importance of aligning vision and execution to maximize impact across global platforms.

Proud to be

Best of Behance Feb 2020

The team behind

Art Director

Bui Nhi

Kai West Schlosser

Eduardo Álvarez Lucas

Jan-Martin Hopf

Saurabh Kakade

Executive Creative Director

Lorenz Langgartner

Franz Röppischer

Copy Writer

Sandra Valencia

Protest in COP25 Madrid

Handsewn flags take the message to the streets. In December 2019, Meltdown Flags made their first appearance at the COP25 in Madrid. Since then, they have become a symbol of protest at climate demonstrations and events around the world.

Website

A website provides more information and ways to act. Visitors can visualize the degree of glacier retreat by country, as well as access more data and information. They can also calculate and offset their carbon footprint. By downloading the flags and custom typeface, they also take part in the initiative.