Type:  Print Ads                         Client: VIB

VIB credit card.

I used Vietnamese elements to give traditional values a modern touch. The new look of VIB credit cards shows the spirit of the bank. Steering clear of corporate imagery, I brought a hint of Vietnamese culture to the card range by adorning each one with pride-provoking symbols.

Proud to be

Published and used widely in Vietnam since 2018

The team behind

Art Director 

Bui Nhi

Creative Director

Sumesh Peringeth

Illustrator

Bui Nhi

Extentions

To show that this ironic cycle from start to finish is true to many aspects of life, I extend this series to get updated with
current events.

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